Analog = digital – Model building in design thinking

Design = creating – and a discipline for problem solving. Here, multiple future alternatives are visualized for exploration through constructive forward thinking. Design models or simulations ensure systematic doubt in the project in order to further develop the “right solution from the customer's point of view” from the alternatives developed and to increase the accuracy of products on the market. Contextual, analogue and digital prototyping guarantees constructive and market-oriented project progress and is an accelerator in explorative and multivariate decision-making situations for product or service specification.