Digitalization – operational fields of action for corporate development

In this chapter, the importance of digitalization for corporate development in the SME sector is discussed. Using the reopening of Palais Hopp as an example, it shows how digital technologies can be successfully integrated to optimize operational processes and open up new business opportunities. Specific fields of action are identified that are crucial for digital transformation, including digital support for events, optimizing internal processes and increasing efficiency. The document provides valuable insights and practical examples for companies looking to drive their digitalization forward in order to remain competitive and use innovative potential.