{"id":3363,"date":"2016-09-12T14:26:35","date_gmt":"2016-09-12T12:26:35","guid":{"rendered":"https:\/\/chilli-mind.com\/?p=3363"},"modified":"2025-05-20T17:09:08","modified_gmt":"2025-05-20T15:09:08","slug":"how-service-design-combines-emotions-and-technology","status":"publish","type":"post","link":"https:\/\/chilli-mind.com\/en\/how-service-design-combines-emotions-and-technology\/","title":{"rendered":"How service design combines emotions and technology"},"content":{"rendered":"
Paper<\/div>\n

How service design combines emotions and technology<\/h1>\n
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Insights into a Lean-Start-Up-Project from the idea to the international launch<\/p>\n<\/div>\n

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Reading time: approx. 1\u2032 17\u2033<\/p>\n<\/div>\n

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Download<\/div>\n
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https:\/\/dl.gi.de\/items\/e2283ac2-cfbc-4a9d-8509-f31523fe8755<\/a><\/p>\n<\/div>\n

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How does the perfect driving app look that not only optimises the driving style, but also puts the fun of driving in the foreground?<\/p>\n

Can innovative methods such as lean UX and agile project management really make the difference?<\/p>\n

This exciting journey takes us from the initial idea to the international launch of a newly conceived app that has been specially developed for a specific target group.<\/p>\n<\/div>\n

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Our Goal<\/p>\n<\/h2>\n

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Digital transformation takes centre stage at TomTom Telematics. The aim is to create an app that offers far more than just driving data. By working within the Minimum Viable Product (MVP) framework and illuminating the processes beyond established start and end terms (service design), a product is created that emphasises user-friendliness, driving pleasure and emotional connection in equal measure.\u00a0<\/p>\n<\/div>\n

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Procedure<\/p>\n<\/h2>\n

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The lean startup approach enables fast and efficient work. In just eight months, the project goes through all phases of a lean development process: from analysis and conceptualisation to prototyping and iterative testing. Important methods such as lead user interviews and contextual user testing ensure that the app is precisely tailored to the needs of the users.<\/p>\n<\/div>\n

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The result<\/p>\n<\/h2>\n

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The result is a unique driving app that is not only functional, but also strengthens the emotional connection to driving. This app shows how TomTom Telematics is shaping the future of digital mobility and explores a new dimension of driving pleasure together with the user.<\/p>\n<\/div>\n

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Published in<\/div>\n
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UP 2016<\/p>\n<\/div>\n

Year<\/div>\n
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2016<\/p>\n<\/div>\n

Authors<\/div>\n
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Oliver Gerstheimer, Steffen W\u00fcst, Oliver Endemann<\/p>\n<\/div>\n

Next publications<\/h2>\n
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Paper How service design combines emotions and technology Insights into a Lean-Start-Up-Project from the idea to the international launch Reading time: approx. 1\u2032 17\u2033 Download https:\/\/dl.gi.de\/items\/e2283ac2-cfbc-4a9d-8509-f31523fe8755 How does the perfect driving app look that not only optimises the driving style, but also puts the fun of driving in the foreground? Can innovative methods such as […]<\/p>\n","protected":false},"author":2,"featured_media":4999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[235,246,258,266,268,274],"tags":[320],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gamification","category-consumer-interfaces","category-start-up-as-a-service","category-digital-innovation","category-user-research-need-analysis","category-experience-design","tag-p-m-37"],"acf":[],"_links":{"self":[{"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/posts\/3363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/comments?post=3363"}],"version-history":[{"count":26,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/posts\/3363\/revisions"}],"predecessor-version":[{"id":12144,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/posts\/3363\/revisions\/12144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/media\/4999"}],"wp:attachment":[{"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/media?parent=3363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/categories?post=3363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chilli-mind.com\/en\/wp-json\/wp\/v2\/tags?post=3363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}