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Paper

Future design demands new perspectives.

From pure design to analysing complex problems

Reading time: approx. 1′ 20″

Introduction

Design is playing an increasingly important role by offering solutions to a variety of challenges. Design should go further than just shaping and consider deeper problems and their context. This extended perspective requires a rethink in the practice and education of designers to include ethical, technological and social aspects.

Design

Design must be understood as radically customisable in order to meet future challenges. Specialisation has often led to designers only acting as executors who implement market-oriented aspects. This neglects the actual strength of design, the creation and rejection of new ideas. It is important not only to develop solutions, but also to ask the right questions and understand problems in depth. ‘Tame’ problems, which are clearly defined and solvable, are in contrast to ‘wicked’ problems, which are complex and unique and require a holistic approach.

Strategy

In the future, design will increasingly be required as a strategic way of thinking that is not limited to aesthetic or functional aspects, but also takes ethical, technological and social dimensions into account. In a rapidly changing world, designers must act as problem solvers who uncover new challenges and develop innovative solutions through co-creation.

Education

A well-founded design education must strengthen these skills: In addition to technical skills, designers should learn to analyse complex problems and incorporate ethical considerations into their work. The future of design lies not only in solving simple tasks, but in overcoming global challenges in which designers act as strategic thinkers and mediators.

»You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.«
— Sir Richard Buckminster Fuller

Published in

The State of Design

Year

2023

Authors

Oliver Gerstheimer

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