How service design combines emotions and technology

Digital transformation takes centre stage at TomTom Telematics. The aim is to create an app that offers far more than just driving data. By working within the Minimum Viable Product (MVP) framework and illuminating the processes beyond established start and end terms (service design), a product is created that emphasises user-friendliness, driving pleasure and emotional connection in equal measure. 

The lean startup approach enables fast and efficient work. In just eight months, the project goes through all phases of a lean development process: from analysis and conceptualisation to prototyping and iterative testing. Important methods such as lead user interviews and contextual user testing ensure that the app is precisely tailored to the needs of the users.

The result is a unique driving app that is not only functional, but also strengthens the emotional connection to driving. This app shows how TomTom Telematics is shaping the future of digital mobility and explores a new dimension of driving pleasure together with the user.