A children's village that draws circles

When we think of global aid projects, we often think of large organisations. But sometimes it all starts with a small, personal story. Kids of Africa is one such case. Founded in 1999, the project originated from a single letter between a young man in Uganda and his later supporter from Switzerland, Burkhard Varnholt. Today, the children's village in Uganda is home to over 100 orphans and an example of what commitment and creativity can achieve. In 2009, our agency had the great honour of taking on the communicative responsibility for this extraordinary project. Since then, we have been supporting an initiative that proves time and again that small ideas can trigger big changes.

15+

Christmas fundraising campaigns carried out

100+

Scholarships for children secured

5'000+

Unknown people turned into donors

Our approach

Fundraising is about more than just collecting donations; it's about building trust.

We have supported Kids of Africa, a children's village in Uganda, for over a decade, aiming to establish long-term relationships with donors.

During the Christmas season, we share heart-warming stories: tales of children being given new opportunities and school graduation ceremonies offering hope. These stories evoke compassion and motivate people to take concrete action.

Long-term support through transparency

We provide continuous progress reports on new school buildings, vocational training and scholarships. Our communication is open and approachable, and focused on impact. This creates bonds organically and out of conviction. Our campaigns are born out of a genuine commitment to the cause. Using emotional imagery, honest words and lovingly designed materials, we demonstrate the concrete impact of aid and explain why it is worthwhile. Modern tools simplify and clarify the donation process. Despite geographical distance, the closeness remains palpable even digitally.

Our contribution

As an agency, we are part of this mission. Every newsletter, every post and every campaign helps give children a future, driven by passion, conviction and a firm belief in change. Kids of Africa has grown close to our hearts.

Get to know the children, too. Go to the Kids of Africa website now.

Looking to the future

Kids of Africa proves that effective aid is more than just short-term sums of money. Long-term solutions are created through education, community and prospects. For us as an agency, it is a privilege to support this mission and to spread the word through our communication.

It is projects like Kids of Africa that remind us why we work in the communications industry. Not just to generate talking points, but to tell real stories that touch the heart and inspire people.

Want to find out more or support us yourself? Visit the Kids of Africa website and throw your own pebble into the water.