Supertrends is the brain child of Lars Tvede, an award-winning serial entrepreneur. His insight was simple but groundbreaking: while there are numerous platforms such as Bloomberg for financial services, there was no equivalent that anticipated scientific and technological breakthroughs or documented them with comprehensive insights. Supertrends closed this gap.
The vision? A browser- and mobile-based platform where experts and users can make informed predictions together, discuss them with others and find out about the most important future trends through a dynamic timeline.
Branding and visual concept
The Supertrends brand identity was fully conceptualised and developed by chilli mind. The aim was to create an identity that combines professionalism and future expertise. Each design decision also had to lay the foundations for developing a visually impressive user interface.
UX and UI as the centrepiece
We were responsible for the complete information architecture and for the UX/UI design strategy of the product. From initial prototypes to implementation, we iteratively worked on solutions to make the platform appealing and easy to navigate for the target groups. Our task was to translate the complexity of possible future events into a simple, understandable presentation.
Users could discover future events and trends on a dynamic timeline. This intuitive feature made it easy to playfully discover and effectively follow scientific and technological developments.
Crowdsourcing and community engagement
Supertrends relied on the power of crowd intelligence. Users were able to make predictions about events, vote on time periods and rate content.
In addition to design and functionality, we were responsible for the first marketing campaigns to position Supertrends strongly in the market. The aim was to attract the interest of:
- Technology leaders,
- scientists,
- financial experts
- and entrepreneurs.
From social media campaigns to live demonstrations at conferences, we created content that not only informed, but inspired. But like any forward-thinking organisation, Supertrends had to be flexible to market and user demands. Since then, the platform has taken a new path and evolved in a new direction.
