What is the project about?

The iF Design Award 2026 awarded personalized communication packages to all winners, and chilli mind developed the AI-powered production pipeline—from data extraction in the myiF portal to the individualized email delivery.

What is the Liquid Metal Vision?

Liquid Metal Vision is an aesthetic language of organic, fluid metal forms that binds 20,000 individualized outputs into a single coherent campaign; it visually ties together the diverse assets across winners.

How many assets and in how many countries were involved?

Over 20,000 assets were produced for more than 60 countries.

What are the main steps in chilli mind's process for this project?

- myiF-Portal; - Excel export; - Figma templating; - After Effects render; - HandBrake compression; - Excel QA; - automated email delivery.

Client

iF International Forum Design GmbH

Outcome

Automation Engineering, Motion Design, Creative Direction

Industry

Design Award

When design meets automation.

Q: Who was the client for this project?

iF International Forum Design GmbH.

In 2026, the iF Design Award distributed fully automated, personalized communication packages to all winners for the first time. chilli mind developed the entire AI-powered production pipeline: from data extraction from the myiF portal to the delivery of personalized emails.

Over 20,000 assets. More than 60 countries. A robust process with an error rate of less than 0.1 percent. Automation was not a compromise on quality—but rather a prerequisite for it.

At the core: the “Liquid Metal Vision”—an aesthetic design language that transforms 20,000 individualized outputs into a single, coherent campaign.

Our foundation: the use of professional AI solutions to create the visuals as well as the scripts behind the automation processes.

Universal automated winner notification – designed for large-scale use

20k +

Customized winning assets, generated and delivered in record time

60 +

Countries around the world whose winners received personalized packages in their own language

<0,1%

Error rate across all production stages — thanks to automated logging and QA

Our chilli-approach

Our process

myiF-Portal
Excel-Export
Figma-Templating
After Effects Rendering
HandBrake-Compression
Excel-QA
automated mail-delivery

AI-driven development of automation technology

With the support of professional AI solutions, scripts were developed to enable the mass production of more than 15,000 video assets directly from Adobe After Effects / Media Encoder.

Every step is fully automated, documented, and traceable at the individual asset level. Structured data snapshots for each production step ensure quality control at the system level.

Liquid Metal Vision

Organic, fluid metal forms serve as a visual thread: they symbolize the flow of ideas, the transformative power of design, and the precision of craftsmanship. Timeless, prestigious, and cross-industry.

The design language is adaptable to all leading industries—from architecture and product design to digital interfaces.

Data-Driven Design: A system that does the same thing 20,000 times, yet perfectly differently each time.

chilli mind combines creative craftsmanship with technological precision. The Liquid Metal Vision isn’t despite automation—but because of it. Every asset is unique. Together, they form a campaign.

«We started with one ambition: to create the most prestigious winner experience in the world — which means obsessing every detail, absolutely and relentlessly, through the eyes of the recipients.»
Oliver Gerstheimer, Managing Director, chilli mind