Need context for the mobile service product

The article describes and reflects on the central approach of customer-oriented service product development and the efforts to methodically integrate established design methods and design tools in mobile business. The reverse view of value creation processes from the customer's perspective enables new perspectives on the organizational and process goals of companies to increase the success rate of socio‑technical innovation projects. The first part illustrates the weak positioning of design approaches in mobile business to date and argues the need for a human‑centered design migration for companies in mobile business. With regard to the procedure of a human-centered development process, the second part shows selected design approaches with which customer-centered service developments can be realized using system methods. The third section describes fundamental device trends that will be highly relevant for the universal design of service-product systems in the future.