An online shop that tells stories

The PrestaShop-based online shop was designed and implemented in close collaboration with Fidea's internal design department. The aim was to create a digital platform that is not only functionally impressive, but also brings the Fidea brand to life in an emotional way. The high quality and sustainability of the product range is reflected in the well-thought-out user experience – a shop that not only sells products, but also tells design stories.

Our approach

Design implementation and storytelling

Particular focus was placed on the creative integration of the existing corporate design and the presentation of the individual products and collections. To this end, flexible content areas were created to enable storytelling – for example, in the form of designer portraits, background reports on manufacturing or curated theme worlds.

Technical implementation and inventory system

A central element of the technical implementation was the integration of a warehouse management system that automatically maps the current product inventory and synchronises it with the PrestaShop system. In addition, the shop was connected to the customer's cloud-based enterprise software to streamline processes such as order management and inventory control.

Specific enhancements for the B2B sector

Targeted enhancements were implemented for business customers, such as a protected login area with individual prices, customer-specific product overviews and simplified order processing.

Customised modules for transparency and brand loyalty

A highlight of the project was the development of customised modules for presenting and linking designers and production partners. These enable transparent communication about the origin and creation of the products, thereby strengthening identification with the brand.

Expanded content for a deeper brand experience

Additional content pages give users comprehensive insight into the creative universe of Fidea – from sustainable materials and design processes to the philosophy behind the collections.