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HMI systems: industrial interface design
Unlock up to 30% more efficiency and reduced downtime with standardized UX in your HMI
AI-powered digital customer twins
AI-powered digital customer twins – the next generation of actionable customer insights
Mobile avatar for sick students
How a privacy-friendly interface for mobile avatars enables sick children to participate in school lessons
International rollouts and scale
How human-centered strategies empower employees for smooth and efficient system deployments
Ideation & innovation
How to co-ideate creative business models and human-centric services in the AI-era
what we do

We are chilli mind – a digital consultancy for co-innovation and a vibrant think tank for customer-centric design. We help organizations to master strategic challenges with business creativity and AI capabilities. Let’s create digital value together.

Our lovely clients

Telefonica Logo
Ritzenhoff Logo
Swisscom Logo
Lekkerland Logo
SKW Logo
KWS Logo
Stadt Luzern Logo
UBS Logo
HIAG Logo
Schweizer Eidgenossenschaft Logo
BW Packaging
Rieter
Abbott
Sartorius
SMA
T-Systems
Credit Suisse
VW
OSMA
SIEMENS
Staatstheater Kassel
Ligne Roset
HEWI
Knauf
b. braun
Atruvia
Audi
Fresenius
Vier
otto bock
SCHMIDHUBER
Telefonica Logo
Ritzenhoff Logo
Swisscom Logo
Lekkerland Logo
SKW Logo
KWS Logo
Stadt Luzern Logo
UBS Logo
HIAG Logo
Schweizer Eidgenossenschaft Logo
BW Packaging
Rieter
Abbott
Sartorius
SMA
T-Systems
Credit Suisse
VW
OSMA
SIEMENS
Staatstheater Kassel
Ligne Roset
HEWI
Knauf
b. braun
Atruvia
Audi
Fresenius
Vier
otto bock
SCHMIDHUBER

KWS SAAT SE & Co. KGaA

Effective digital excellence: seeding a global website experience


iF International Forum Design GmbH

Celebrating design quality:
the global platform for award-winning design


Siemens AG

Enabling accessible EV charging with one universal design system

We are Specialists in

Close the gap between design and business strategy, to ensure that design efforts are strategically aligned with your organization's business goals.
We help you to develop a long-term vision by having a holistic perspective on the entire ecosystem. To support sustainable growth, we focus on the expectations of your customers as well as on the needs of your employees.

And hey: Sometimes established processes need to be redesigned to become more efficient or increase acceptance.

That's why we are comfortable playing the role of devil's advocate – in an honest and constructive way.

We take you on a gold-digging innovation journey, to identify customer needs and business opportunities. In idea-jams based on design thinking methods, your team will be empowered to develop 150+ creative ideas within a few hours – from rating and clustering to visualization and prototyping.

The validation is done through professional user testing, expert interviews or focus groups. Whether it's idea discovery, innovation management or co-ideation – our creative experts will guide you through the process and adapt it to your organization’s individual needs.

The result: hot business model and service innovation based on human centered design. Let's dig for the gold nuggets!

We are the users' advocates. User experience is embedded in our core DNA, with a focus on B2B and B2E sectors. We use the latest research methods and technologies, such as customer journeys and AI-driven personas, to improve the user experience.

Our approach includes comprehensive UX audits, emphatic contextual analysis and insights from cognitive research to create intuitive and effective solutions. By prioritizing accessibility and leveraging user feedback and cross-industry insights, we simplify complex processes to ensure optimal usability and seamless user experiences.

Human-machine interfaces have evolved and are increasingly becoming a key buying criteria in a competitive engineering market. We enable our customers to achieve rapid technical changeover and high-quality user experiences enabled by adaptive atomic design systems.

Our HMI design experts have already developed award-winning HMIs for global customers and various other machine builders. For our partner SIEMENS, we have realized the Simatic interfaces, the interface of the SICHARGE charging station and the HMI Masterclass.

The disruption by AI is real. For the last 50 years, people have been trying to speak machine language, but now machines have learned to speak human language.

Let's unleash this enormous potential together!

Together with our technology partner DXI, we create AI-driven digital customer twins and living personas that allow you to easily and quickly interact with your target group whenever you want. Based on a constantly evolving and updating database, we enable you to reduce costs in market research, significantly shorten solution-to-market times, increase flop avoidance, generate training videos in seconds or target your customers with hyper-personalized marketing.

Let’s increase adoption rates and activate business opportunities with radical service innovation.

With a human-centered approach based on latest user research methods and analytical service journey mapping we ensure that the service offering aligns with bothe user needs and business ambitions.

With a holistic and strategic view, we empower organizations to orchestrate their customer touchpoints to create seamless, services experiences that are scalable, impactful and sustainable.

At chilli mind, we're the renegades of digital branding, creating adaptive, responsive, and living brands that thrive in the digital age.

Whether it's product brands or service brands, we craft identities that resonate deeply and evolve with your audience. Our expertise lies in defining compelling value propositions and unique selling points (USPs) that set you apart from the competition.

By infusing corporate usability into every aspect, we ensure your brand isn't just seen—it's experienced, remembered, and loved.

Deep dives

Get insights

Innovation through AI dialogue

Living Personas & Digital Customer Twins

Design dimension time

The design parameters of time and their effect on digital product and service interactions

Career and passion

Send us a mail or drop by for a cuppa coffee
    chilli Locations

    Kassel, Zug, Allgäu

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    Get in touch
    You can reach us by phone at +49 561 310 595 10 or
    by email at hello@chilli-mind.com.

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