How to co-ideate creative business models and human-centric services in the AI-era

Topics

The challenge

Where to dig for the 100 million dollar idea? How can you use AI to speed up the ideation process? How can you ensure that the idea is actually meeting the needs of users? And how do you test and assess its market potential? We know how to do it!

Our approach

The ideation and innovation topic is deeply embedded in our chilli DNA. Since our existence we did several business- service- and digital product-innovation projects. Our constantly evolving innovation framework was approved by leading brands like Telefónica, Volkswagen or T-Systems.

Using principles from design thinking, your team will be guided trough a structured process by our methodically confident innovation consultants. We help you explore the problem space and setting the conditions to adress user needs. A broad spectrum of ideas is generated through co-ideation and selective AI enrichment.

Ideas will be rearranged and clustered into areas of potential. Promising idea-clusters will be visualized and roughly prototyped.

Based on AI-generated digital customer twins, concepts can be tested and evaluated early in the process. This allows you to refine the value proposition towards the customer’s needs.

A selection of the best ideas can be further developed and evaluated by focus groups and expert interviews to test assumptions and gather deeper feedback.

»People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.«
Theodore Levitt, American economist and professor

Our solution

Based on our approved innovation framework and 24+ years of experience we maximize the chances of success. Enhanced by AI-assisted solutions, we are able to add an extra layer of creativity while improving accuracy of the output and reducing the risk of generating ideas, that fail.