Bridging Needs and Technology

The development of 3G services and applications is shaped of the fascination of the technical feasibility. Useful applications and profitable business models can only be designed by focussing on the users needs. Up to now, practical methods are missing which take account of customer need´s in the early phase of the research & development process. The system-design approach provides the potential to analyze the possibilities and requirements of a system of mobile communication. The methods are used in the early phase of the research & development process to create innovative, need-oriented and therefor market-oriented product and service concepts for 3G.