osma's bold transition to a single-product strategy with the "osma 1" residential elevator required a digital experience ecosystem capable of delivering seamless customer and employee interactions. The goal was to ensure brand consistency while addressing diverse stakeholder needs, from architects to technicians, marketing teams, and employees.
In our role as digital architects, we were responsible for a close collaboration with osma and other service providers to ensure that each phase aligned with the brand's strategic vision. Workshops with different business units and external stakeholders identified the unique needs of target audiences, resulting in an user-centric experience ecosystem: a product-focused website, a streamlined IoT service portal, a centralized brand portal, and a productivity-enhancing intranet.
In addition a new corporate design was rolled out on all platforms, including an individual typeface, new colors and a cozy and warm visual language.
Sales Acceleration: The product-focused website simplifies the planning process for architects, enhancing engagement with the "osma 1."
Service Efficiency: The IoT portal’s remote diagnostics capabilities ignificantly reduce on-site technician time, driving cost savings and environmental benefits.
Brand Alignment: The brand portal empowers marketing teams to scale campaigns with centralized assets, driving brand awareness and consistency in it’s application.
Operational Excellence: The intranet’s intuitive structure optimizes knowledge sharing and streamlines workflows.
