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  • Client
    iF International Forum Design GmbH
  • Outcome
    Digital ecosystem
  • Industry
    Creative industries

Transforming creative excellence: A seamless digital ecosystem for the iF Design Award

In our role as strategic digital architect, we were asked to lead the digital transformation of the iF Design Award ecosystem – from award submission to the operational backoffice platform. Together with our technology partners, we created a future-ready, semi-automated digital infrastructure built for global scale. Our scope included experience architecture, rollout planning, and a seamless migration during live operations.

Universal award-winning digital participant experience

The iF Design Award has evolved from a once-a-year event into a continuously active and globally relevant design institution.

Ø 10,500

Constant award participants each year from 100+ Nations

Ø -23%

Reduced service effort per submission process

-7 min.

Faster time for completing the optimized submission form

The chilli approach

The legacy system was outdated, technically fragmented, and lacked scalability. The submission process was overly complex and frustrating. iF’s 75-year design archive remained largely inaccessible, and meaningful touchpoints throughout the award lifecycle were missing. The core challenge: how to transform the system without disrupting the ongoing award operations.

my iF – Unique Participant Experience & Faster Submission
With myiF, we co-created an internationally accessible platform that offers design professionals an intuitive entry point into the award-submission process – from easy registration to winner communication. Fast-track entry, comprehensive status indicators, and contextual guidance make submissions faster and more accurate. A personalized dashboard welcomes users with latest information and relevant todos, while multilingual micro-guides provide orientation at every step.

iF Backoffice – Optimized Control & Service Efficiency
In parallel, we transformed the iF back office: staff now benefit from clearly structured admin tools, flexible award configuration, intelligent jury management, and streamlined service communications. Powerful filtering options and real-time statistics on entries, sales, and payments enable faster, data-driven decision-making. The new architecture was seamlessly integrated into ongoing operations – with no downtime, but measurable gains in efficiency.

The new digital award-ecosystem reduces hurdles and minimizes language barrierers. It delivers a seamless, consistent experience across all digital touchpoints reaching a broader audience and opens doors to new strategic markets. It supports other award formats like the iF Social Impact Prize and iF Design Student Award, while enabling new revenue models and unlocking new business opportunities.

One consistent award experience for all user groups – From submission to evaluation

We not only improved the efficiency for the iF Design service staff, but also the evaluation experience for the international design jury. With an optimized presentation of submitted documents and intuitive interactions, judges are empowered to make informed decisions and easily adjust the score for each evaluation criterion.

»We started with a bold mission to create the best award experience in the world, which means rethinking every detail – strategically, technically and through the eyes of the participants.«
Philipp Schütz, Partner, chilli mind
Get in touch
You can reach us by phone at +49 561 310 595 10 or
by email at hello@chilli-mind.com.

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