Empowering teams with a bold and colorful brand

Start for Future is a strategic, systemic stakeholder alliance that was initiated and developed by entrepreneurial universities, regional hubs and interconnected programs for young talents and startups. This innovative and future-oriented connection requires an appearance that is just as dynamic, modern, forward-looking, flexible and can be combined in multiple ways.

Collaboration

In a series of workshops, we aligned our teams on the SFF brand vision and strategy, followed by a larger workshop with the consortium. The process included preparation, facilitation and documentation of workshop outcomes, as well as the development of a resource pool of key brand assets.

The brand concept for the alliance focused on the joint development of a new brand, focusing on the design of key elements such as colors, shapes, typography and visual appearance.

We provided a set of guidelines and a complete toolbox for the internal team to implement the brand, including the creation of a series of social media posts.
The toolbox included both graphic and written elements. It allowed for a colorful yet elegant expression, but also the ability to increase the volume of communication when needed.

At the heart of the SFF brand are bright colors combined with black and white that stand out very well on different media. These combinations uniquely represent the value and quality of the young start-up.

»It was an absolute pleasure to work with the inspiring team at SFF. They were friendly, pragmatic and open to our recommendations. In a short space of time, together we have created a new visual identity that is perfectly in line with their roots and goals for the future. We are very proud of the result«
Lilly Nikolic, Project manager, chilli mind GmbH