A Cognitive Attitude to Design in Ambiguous Markets
Reading time: approx. 1′ 11″
How can designers stay ahead and add value in a rapidly evolving market?
How can we adapt to an ever-changing market?
Discover how design migration can drive innovation and create sustainable digital services.
Abstract
Emphasizing the importance of user-centered design and understanding both social and technological contexts is critical. Two main forces are driving this change: technology advancements (technology push) and market needs (demand pull). Designers play a crucial role in this process, as they need commercial knowledge and must consider legal frameworks for a successful product.
Approach
A cognitive approach to orienting yourself in this ambiguous world involves shifting your view from problem-solving to problem-identification. Understanding future technological opportunities and defining migration points are crucial steps. Integrating these aspects into the design process ensures sustainable and innovative solutions.
Additionally, dealing with "wicked problems" requires flexible, iterative solutions. Designers must become adept at identifying underlying issues rather than just providing immediate fixes. This approach allows for more profound and long-lasting innovations in the mobile ICT sector and other markets.
Comprehensive commercial knowledge and legal considerations in the early design stages are essential. Designers must navigate these complexities to create innovative, compliant, and market-ready products.
Engage with our insights and be part of the innovation shaping the future.
Proceedings of the 6th international conference of the European Academy of Design
2005
Oliver Gerstheimer, Christian Lupp
Königstor 23
34117 Kassel
Germany
hello@chilli-mind.com
Erlenstrasse 16
6300 Zug
Switzerland
gruezi@chilli-mind.ch
Erlenstrasse 16
6300 Zug
Switzerland
gruezi@chilli-mind.ch
Königstor 23
34117 Kassel
Germany
hello@chilli-mind.com
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