Skip to main content
Paper

Stay Ahead of the Curve

A Cognitive Attitude to Design in Ambiguous Markets

Reading time: approx. 1′ 11″

How can designers stay ahead and add value in a rapidly evolving market?

How can we adapt to an ever-changing market?

Discover how design migration can drive innovation and create sustainable digital services.

Abstract

Emphasizing the importance of user-centered design and understanding both social and technological contexts is critical. Two main forces are driving this change: technology advancements (technology push) and market needs (demand pull). Designers play a crucial role in this process, as they need commercial knowledge and must consider legal frameworks for a successful product.

Approach

A cognitive approach to orienting yourself in this ambiguous world involves shifting your view from problem-solving to problem-identification. Understanding future technological opportunities and defining migration points are crucial steps. Integrating these aspects into the design process ensures sustainable and innovative solutions.
Additionally, dealing with "wicked problems" requires flexible, iterative solutions. Designers must become adept at identifying underlying issues rather than just providing immediate fixes. This approach allows for more profound and long-lasting innovations in the mobile ICT sector and other markets.

Comprehensive commercial knowledge and legal considerations in the early design stages are essential. Designers must navigate these complexities to create innovative, compliant, and market-ready products.

Engage with our insights and be part of the innovation shaping the future.

»Migrations in the field of mobile and wireless technologies are typify complex and multi-disciplinary projects with a high level of cross-sectional character.«

Published in

Proceedings of the 6th international conference of the European Academy of Design

Year

2005

Authors

Oliver Gerstheimer, Christian Lupp

Get in touch
You can reach us by phone at +49 561 310 595 10 or
by email at hello@chilli-mind.com.

© 2001 – 2025   InstagramLinkedInImprintPrivacy Statement   Cookie-Policy