UXX Enterprise: UX and model making in the field of tension

UXX Enterprise offers an in-depth analysis of design processes in large companies, with a special focus on the interplay of design thinking and user-centered design. It sheds light on the challenges of deprofessionalization and increasing superficiality in design. It argues for the importance of experienced designers and a methodical, experience-based approach. Additionally, the necessity of a profound design approach and argues against the deprofessionalization of design. Ten theses reflect on the design process and the importance of model building. The article concludes with a call for the professionalization of the design process and the increased involvement of experienced designers.