How to reach new market potentials

People expect concrete, fast and stable solutions for their needs and problems. The promptness and momentum (tempi & timing) of a service availability is king. The spontaneous clicking, touching, reading or perception of a service offer is limited to a narrow time window for the first impression. This „5-30 seconds“ determine the motivation of the customer to try it. For example, this service event could be a piece of important advice just in the right moment or a virtual shopping assistant or finding a special tool on the intranet of a company within seconds – or all together.

So, you will be a successful service design team if you deal with relevant and frequent life situations & business values. In addition, there is also a deeper meaning behind the new way of service thinking: e.g. you cut your bread every day with an electrical bread slicer machine or you can offer a change in everyday thinking and behavior?

To create a more subtle and pleasant experience of slicing bread you can choose a good breadknife and feel the beauty and archaic feeling of cutting a freshly baked bread with your own hand. Therefore, substituting a complex electrical machine device forever.

Got it? Service design is not the quick, obvious or linear next doors solution! It is about rethinking and creating the rather invisible parameters for the best prompt and tangible results.