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  • Client
    KWS SAAT SE & Co. KGaA
  • Outcome
    Website Relaunch
  • Industry
    Agriculture

Effective digital excellence: seeding a global website experience

To drive its digital excellence, KWS restructured and redesigned its global corporate website, including over 50 country specific sub-sites. The goal was to create a scalable, future-proof web presence that would ensure brand consistency while addressing the unique needs of diverse audiences such as investors, business partners, job candidates, and the press. By aligning UX, content strategy, and technology, we helped KWS set a new standard for seamless, intuitive, and powerful digital experiences in the agricultural sector.

Increase brand visibility by customizing hundreds of pages

What is needed for a structured, harmonized website with quick insights

+550

Redesigned and implemented pages

+25

International stakeholders

+20

New responsive smart modules for the corporate and country websites

The chilli approach

A global digital presence only works if it serves the needs of its users while remaining operationally efficient.

Our approach focused on streamlining content governance, ensuring strategic alignment among stakeholders, and establishing a clear, scalable framework for corporate and regional content. By simplifying structures and eliminating redundancies, we created a foundation that supports both global consistency and market-specific adaptation.

To transform complexity into clarity, we followed an iterative, user-centric approach. The project focused on restructuring and harmonizing content and developing a seamless navigation experience. Prototyping, UX testing, and iterative refinements ensured that the final solution met the needs of diverse user groups, from farmers and breeders to investors: A cohesive brand experience, optimized navigation, and structured content for frictionless user journeys.

Starting signal: Launch of a new KWS country website

The launch sets a standard for future regional adaptations, ensuring a consistent digital brand experience while allowing flexibility to meet the needs of KWS' diverse global audience. This step marks the transition from development to deployment, implementing the customized content architecture, streamlined navigation, and enhanced modules.

»This project exemplifies how thoughtful CX design and a collaborative approach can transform complexity into clarity, creating a seamless and intuitive digital experience for a global audience.«
Cornelia Kruse, Expert Channels / Digital Media, KWS SAAT SE & Co. KGaA

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